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Black Friday and Cyber Monday Fuel Online Holiday Shopping
Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was...
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A Lesson Learned from 2009: Shopping Cart Abandonment
As we begin the New Year, it’s necessary to reflect on the previous year to recognize our successes and shortcomings. While the recent holiday sales boosted e-commerce by 3.6% over last year, there is...
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Overview of TrialPay’s Top Touchpoints
TrialPay’s Get It Free program helps thousands of merchants make millions of dollars every year by placing “touchpoints” on their Web site. To see these touchpoints in action, be sure to check out...
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Congratulations to Playfish on a Successful Valentine’s Day Campaign
The critics of the virtual goods industry often neglect to take into account how virtual goods are monetized. They’re right to assume that most social gamers are not willing to use cash to purchase...
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Featured on TechCrunch: The Rise of Transactional Advertising
During the last 3 years, Alex Rampell (CEO of TrialPay), has pioneered the concept of transactional advertising by partnering bluechip advertisers with thousands of online merchants. In 2008, Alex...
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New whitepaper: Increasing Sales With Ad-Funded Payments
Cash, checks, credit cards and debit cards have been the traditional form of payment for decades, but with new goods and services appearing across new channels (Web sites, social networks, mobile,...
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In The Spotlight: IntroWizard Increases Sales by 30%
TrialPay’s ad-funded payment platform gives its users the ability to increase revenue from their Web site’s current traffic or from within their software applications through the use of TrialPay...
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7 Ways to Add Value to Transactions Without Discounting Your Product
Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price? After all, your...
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AdWeek Series: Should You Be Advertising Inside Social Games?
According to a recent report by Nielsen, social networking is the most popular activity on the Web, followed by online games, which are even more popular than personal e-mail. What this means for...
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Tips for Retaining Customers With TrialPay
As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying...
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Do users who complete offers become paying customers?
An oft cited statistic in social gaming is that only 5% of your players are actually paying customers. So how do you monetize the other 95%? That’s where TrialPay comes in. We enable developers to...
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Black Friday and Cyber Monday Fuel Online Holiday Shopping
Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up...
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The TrialPay Weekly Wire: What we’re reading
This week’s Weekly Wire features Uber’s partnership with TomTom, mobile payments on the rise in the UK, and YouTube’s plan to take on Spotify. On-Demand Airbnb modifies its pricing model Uber partners...
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